My experience working with Southwest not only included copywriting, but concepting and executing activations.
As their agency of record, we produced all experiential projects. The biggest being the Southwest Food Tour—
a 360-campaign that provided the opportunity for California locals to enjoy delicious eats at favorite
local restaurants in San Diego, San Jose, and Burbank—all in one day.
I worked with my design partner to outline the video, plus scripted multiple talking points for the host to leverage throughout the day.
The logo and tagline.
Targeted emails.
Dedicated microsite.
The winning restaurants.
Influencers and winners.
Post event social.