Creative strategy development and ideathion, alighning brand objectives and marketing goals with creative concepts for target audiences. Crafting persuasive and on-brand content for marketing collateral, campaigns, digital and social platforms. Champion of brand consistency via style guidelines across deliverables, cultivating brand recognition and trust. Managing multiple projects concurrently, meeting strict deadlines, budgets of all shapes and sizes, and still maintaining my creativity and cool.
Concepting, pitching, and executing experiential marketing campaigns for brands including Southwest Airlines, PUMA, LinkedIn, Expedia, Netflix, Caesars, and more. Editing, proofing, and crafting thought-provoking copy to engage consumers and foster brand loyalty.
Generating compelling ideas and original narrative grounded in audience insights for a variety of clients including Microsoft, McDonald’s, Volvo, and Johnson & Johnson. Establiishing, managing, and evolving the first creative copy practice within the agency. Concepting and art direction for promotional videos.
Fashion editorial, blog, high click-through headlines.
BreadnButter
Associate Creative Director
2020-Present
AMP Agency
Senior Writer
2018-2020
WE Communications
Senior Creative Writer/Manager
2016-2018
Nordstrom
Copywriter/Print & Digital
2003-2016