I spent ten years as an in-house copywriter at Nordstrom—writing everything from print collateral to digital to video to catalog. This is where I came into my own as a writer and learned about perfecting tone, voice and brand consistency. I truly value the time I spent at this company—
and hey, the discount was great!
June is the perfect time to let loose and get playful with the editorial.
The idea I had for this back-to-school guide was an alphabet book for kid/tween fashion. It was one of my absolute favorite projects at Nordie's.
The main objective of this book was to educate the customer on styling—offering versatile ways to wear each piece.
Flowers? In the spring? How original, I know. Here's the true story of how I injected a little wit into a played out seasonal trope.
