Microsoft OneDrive tasked us with repositioning their B2B social channels for B2C audiences, to focus on richer storytelling, and increase brand affinity—all in six weeks.

In addition to a drumbeat of evergreen content, we produced a video series called “Save Yourself” that showcased the idea that OneDrive could help users avoid “cloud anxiety”—that feeling when you know you saved that file (doc, folder, etc.) but have no clue where it is. I wrote and co-art directed the holiday spots for this campaign.