It’s hard to remember a time when anything and everything wasn’t available on Uber Eats. But in its second year on the app, McDonald’s needed to increase awareness of ‘McDelivery’ and drive business impact (specifically orders and guest counts). Enter the Throwback Collection, free ‘90s-inspired merch available exclusively to customers that ordered on ‘McDelivery Day’, July 19, 2018. Our team concepted activations, influencer partnerships and stunts that turned this day into a sucess.